What is 360-degree marketing?

360-degree marketing - a term that has been widely used in the marketing industry for its extensive approach to promoting products and services. It refers to an all-encompassing strategy that covers every aspect of a customer's experience, from their first interaction with a brand to their final purchase decision.

This type of marketing aims to create a seamless and integrated experience for customers by using various channels, such as email, social media, search engines, mobile apps, and more. It focuses on building long-term relationships with customers rather than just making one-time sales.

The goal of 360-degree marketing is to provide customers with personalized experiences that meet their individual needs and preferences. By doing so, businesses can increase customer loyalty and retention while also attracting new customers through word-of-mouth referrals.