What is Above the Fold?
Above the Fold- This term has been used for years in print media to refer to the upper half of a newspaper that's visible when it's folded in half. It’s also frequently used in web design and development, but what does it mean exactly? The above-the-fold area refers to the part of a website that’s immediately visible without needing any scrolling.
In today's digital age, where people are becoming more impatient with their browsing habits, this phrase has become increasingly important. Users want websites to load quickly and provide them with instant information. Therefore, having an impactful Above the Fold section can be critical for engaging users right from the start.
Above the Fold should grab attention and encourage visitors to explore further down your page or take action right then and there. This means your design needs to communicate its value proposition clearly - What makes your product unique?