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What is Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is an open-source technology designed to create mobile-optimized content that loads instantly. The technology was developed by Google in collaboration with several other tech companies and publishers, as a solution to improve the user experience of mobile browsing.

The main goal of AMP is to speed up the loading time of web pages on mobile devices by using a stripped-down version of HTML and JavaScript. This results in faster page rendering, reduced bounce rates, and increased engagement for users.

Today, Accelerated Mobile Pages are widely used across industries like news media, e-commerce, travel, and finance. In fact, major companies such as Pinterest, Microsoft News and Reddit have already adopted the AMP format for their websites