What is Accelerated Mobile Pages (AMP)?
Accelerated Mobile Pages (AMP) is an open-source technology designed to create mobile-optimized content that loads instantly. The technology was developed by Google in collaboration with several other tech companies and publishers, as a solution to improve the user experience of mobile browsing.
Today, Accelerated Mobile Pages are widely used across industries like news media, e-commerce, travel, and finance. In fact, major companies such as Pinterest, Microsoft News and Reddit have already adopted the AMP format for their websites