What is Ad Impressions?

Ad Impressions refer to the number of times an advertisement appears on a website or app, regardless of whether it has been clicked on or not. It is one of the most basic metrics used in online advertising and is used to measure the effectiveness and reach of an advertising campaign.

In simpler terms, Ad Impressions are a count of how many times an ad has been served to viewers. This metric helps advertisers understand how often their ads are being seen by users who visit a particular webpage or use a certain application. The more impressions an ad receives, the higher its chances are of being clicked on, leading to increased traffic and engagement.

The importance of measuring Ad Impressions lies in understanding how much exposure your brand's advertisements are getting online. By tracking this metric, you can analyze which platforms provide maximum visibility for your ads and optimize accordingly for future campaigns.