What is Ad Rank?

Ad Rank is a metric used by search engines to determine the placement of advertisements in search engine results pages (SERPs). It takes into account factors such as bid amount, relevance, and quality score to rank ads in order of importance.

The concept of Ad Rank is essential for advertisers who want their ads to appear at the top of SERPs. Understanding how Ad Rank works can help you optimize your advertising campaigns and improve your ROI.

In summary, Ad Rank is a crucial factor that determines where your ad appears on search engine results pages. By optimizing your bids, keywords, and ad content, you can improve your chances of achieving higher rankings and driving more traffic to your website.