What is Ad Retargeting?
Ad Retargeting- also known as remarketing, is a digital advertising technique that allows advertisers to show their ads to users who have already interacted with their website or social media profile. Essentially, it's a way of targeting people who have shown an interest in your products or services but haven't yet made a purchase.
This type of advertising works by placing a small piece of code on your website (known as a pixel), which tracks visitors as they browse around. If they leave without making a purchase, the pixel will tag them and add them to the retargeting audience list.
The idea behind ad retargeting is that by showing these potential customers relevant ads while they are browsing other websites or social media platforms, you can bring them back to your site and encourage them to make the desired action - whether that be purchasing a product or signing up for your newsletter.