What is Ad Rotation?
Ad Rotation - a technique used in online advertising where multiple ads are served and displayed to users, with the aim of improving campaign performance. Instead of showing the same ad to every user, different variations are shown in order to optimize for better click-through rates (CTR) and more conversions.
This process involves rotating ads evenly or optimizing them based on certain metrics such as CTR, conversion rate and cost per acquisition (CPA). By using this method, advertisers can test which ad creative performs best and use that knowledge to improve future campaigns.
The ultimate goal of ad rotation is to increase the effectiveness of advertising by delivering the right message to the right audience at the right time.