What is Ad Targeting?

Ad Targeting refers to the practice of displaying ads to specific audiences who are more likely to be interested in the product or service being advertised. It involves using various data points, such as demographics, interests, and online behavior, to identify and reach the right people at the right time.

This approach has become increasingly popular among advertisers in recent years due to its effectiveness in driving conversions and reducing ad waste. By targeting their ads more precisely, businesses can save money while also improving their return on investment (ROI).

However, some consumers have expressed concerns about privacy issues related to this practice. As a result, many platforms now offer opt-out options for users who do not want their data used for ad targeting purposes.