What is Affiliate Manager?
Affiliate Manager is a person responsible for managing and overseeing the affiliate marketing activities of a company. They are the primary point of contact between affiliates and companies.
An Affiliate Manager's role involves recruiting new affiliates, monitoring their performance, developing promotional materials, negotiating commission rates, and ensuring that all parties comply with legal requirements. They also analyze data to identify trends, optimize campaigns and provide regular reports to management.
The success of an affiliate program depends on the effectiveness of an Affiliate Manager in building relationships with affiliates through effective communication and support. An exceptional manager will work closely with both internal teams and external partners to create successful promotions that drive revenue growth.