Digital Marketing Company


What is Anchor Text?

Anchor text refers to the clickable words or phrases that appear hyperlinked in a web page. It plays a crucial role in search engine optimization (SEO) by providing context and relevance to both users and search engines.

The anchor text usually appears as underlined blue text on a webpage, but it can also be customized with different fonts, colors, and styles. When clicked, the anchor text directs users to another webpage or section of the same webpage.

In this guide, we will explore everything you need to know about anchor text and how it affects your website's SEO.