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What is App Store Optimization (ASO)?

App Store Optimization (ASO) is the process of optimizing mobile applications to rank higher in an app store’s search results. This includes everything from the name and description of the app to its icon, screenshots, reviews, and ratings. Essentially, ASO ensures that your app is discoverable by potential users in the crowded marketplace.

The goal of ASO is to increase visibility and downloads for your app organically. Unlike paid advertising campaigns, which can be costly, ASO focuses on improving your app’s organic search rankings for relevant keywords.

By implementing effective App Store Optimization strategies, you can ensure that your app stands out from competitors and attracts more high-quality users over time.