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What is Average Position?

Average Position - a metric used in digital advertising to determine the order in which ads appear on search engine results pages. It refers to the mean position of an ad on a page during a specific period.

This metric ranges from 1-10, with 1 being the highest and most desirable placement. The lower your average position, the higher your ad appears on the page which means more clicks and traffic to your website.

To calculate this metric, Google Ads counts how many times each of your ads has appeared on a search results page (impressions) and calculates an average based on all impressions for that keyword or query.