What is Backlinks?

Backlinks are an integral part of modern SEO practices, and they have gained significant importance in recent years. A backlink refers to a link that connects one web page to another, often used as a signal of the quality or relevance of the linked-to content. Simply put, when one webpage links to another webpage, it provides valuable information and helps search engines understand the authority and popularity of a website.

In other words, backlinks can be seen as "votes" for your website's credibility on search engines. The more quality backlinks you have from relevant sources, the higher you will rank in search engine results pages (SERPs). However, not all backlinks are created equal. Some backlinks may harm your ranking if they come from low-quality sources or spammy websites.

In this article, we will explore everything related to backlinks: how they work, why they matter for SEO rankings, what makes a good or bad link source and some popular techniques used by digital marketers to acquire them.