Digital Marketing Company

Articles

What is Banner ads?

Banner Ads - a type of online advertising that consists of placing an advertisement on a web page. These ads are usually made up of an image or animation and often include a hyperlink to the advertiser's website.

Banner ads were first used in the early days of the internet, and while they have evolved over time, their basic purpose remains the same: to drive traffic to a website by generating clicks from interested users. Today, banner ads remain one of the most popular forms of online advertising, used by businesses of all sizes to promote their products and services.

While banner ads can be highly effective when done correctly, they also face significant challenges. For example, many internet users have become accustomed to ignoring them altogether, making it difficult for advertisers to stand out in an already crowded virtual space.