What is Behavioral targeting?

Behavioral targeting is a marketing technique that allows advertisers to deliver personalized ads to consumers based on their online behavior. Instead of simply targeting ads based on demographics or search terms, behavioral targeting takes into account the websites a user visits, the links they click, and other online activity to create a profile of their interests and preferences.

This technology has revolutionized the way businesses advertise online. By delivering highly-targeted messages directly to users who are most likely to be interested in their products or services, companies can increase engagement and drive sales more effectively than ever before.

However, some critics have raised concerns about privacy issues related to behavioral targeting. While advertisers insist that all data is collected anonymously and used only for advertising purposes, many consumers worry that their personal information could be misused or sold without their knowledge.