What is Black hat SEO?
Black hat SEO refers to unethical techniques used to manipulate search engine rankings. These methods are designed to deceive search engines and increase a website's visibility, but they violate the terms of service set forth by major search engines like Google.
In other words, black hat SEO is an aggressive approach to online marketing that prioritizes short-term gains over long-term success. While these tactics may produce results in the short term, they can ultimately harm your website's reputation and lead to penalties from search engines.
Some common black hat SEO techniques include keyword stuffing, cloaking, and link farms. These practices aim to trick search engines into ranking a site higher than it deserves based on its content and relevance.