What is Brand awareness?

Brand awareness refers to the extent to which a target audience is familiar with and recognizes your brand. It's an important metric for any business, as it can determine how successful your marketing efforts will be. If people don't know who you are or what you do, they won't be able to engage with your brand.

The goal of building brand awareness is to create a strong and positive presence in the minds of consumers. This can include everything from creating memorable logos and taglines, to running targeted social media campaigns that reach a specific demographic.

Ultimately, the more aware people are of your brand, the more likely they are to engage with it - whether that means making purchases, following you on social media platforms or recommending you to their friends and family.