What is Branded keywords?

Branded keywords are the words or phrases that include a brand's name or its variations. These keywords are used by businesses to promote their products or services online and increase their visibility on search engines. When users search for these branded terms, they expect to see the official website of the brand as one of the top results in SERPs.

In today's digital age, using branded keywords is an essential part of any SEO strategy. By optimizing your website content with your brand's name and related terms, you can improve your online presence and attract more targeted traffic to your site.

Digital marketing experts use branded keywords to help businesses unlock the potential of their brand by making it easier for people to find them online. It makes sense for companies to focus on branding, which helps establish credibility amongst customers. This way, they gain more trust from their audience who will follow up on a branded keyword search with interest in what that company has on offer.