What is Buyer persona?

Buyer persona - a term commonly used in marketing circles, refers to a semi-fictional representation of an ideal customer or target audience. It helps companies gain a deeper understanding of their customers by identifying their needs, wants, and preferences.

With the rise of digital platforms and changing consumer behavior patterns, it has become increasingly important for businesses to have a buyer persona strategy in place. Whether you're running an e-commerce store, selling software solutions or providing consulting services - having a clear understanding of your target audience can help you tailor your marketing messages effectively and improve customer engagement.

In this article, we'll explore what buyer personas are, their role in shaping marketing strategies and how they can be created effectively. Let's dive right in.