What is Buyer's journey?
Buyer's journey - The process that a consumer goes through when researching and evaluating potential products or services to purchase. It is often broken down into three stages: awareness, consideration, and decision.
The first stage of the buyer's journey is awareness. During this stage, consumers become aware of a problem or need they have and begin searching for solutions. They may research online or ask friends and family for recommendations. Marketers aim to create content that attracts their attention during this stage.
The second stage of the buyer's journey is consideration. Consumers have identified their problem/need and are now actively exploring different solutions/products to solve it. They conduct more in-depth research and compare options before deciding on one solution/product. During this stage, marketers focus on providing valuable information about their product/service to help consumers make an informed decision.