What is Call-to-action (CTA)?
Call-to-action (CTA) is a common term used in marketing and advertising to prompt an immediate response or action from the audience. It can come in different forms such as a button, link, or text that encourages potential customers to take specific actions on a website.
A CTA is usually placed strategically on websites to guide visitors towards the goal of conversion. The ultimate aim of any CTA is to persuade the user to complete a desired action such as subscribing to a newsletter, downloading an eBook, making a purchase, or filling out a contact form. Strong CTAs are crucial for increasing engagement and driving sales.
The effectiveness of CTAs depends largely on how well they are designed and placed within the context of the webpage. A good CTA should be clear, concise, and visually appealing while also being relevant to the user's needs and interests.