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What is Canonical tag?

Canonical tag - the ultimate solution for duplicate content issues. This tag indicates to search engines which version of a URL should be considered as the primary one, passing link equity to it and avoiding duplication problems.

If you have multiple web pages with similar or identical content (e.g., category pages, product descriptions), Google may consider them as separate entities, lowering their ability to rank. By using Canonical tags, you tell search engines that some URLs are copies of the main page and point crawlers towards the original source, preventing indexing troubles.

The correct use of Canonical tags can enhance your website's organic performance by directing visitors to the relevant pages and keeping out irrelevant ones. Furthermore, this method reduces bounce and exit rates since users can easily find what they are looking for without being misled by duplicates or irrelevant content.