What is Content marketing?

Content marketing refers to the strategic approach of creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience - with the ultimate goal of driving profitable customer action. This form of marketing is all about providing your audience with something that they can benefit from, without explicitly promoting your brand or product.

In today's business world, where customers are more empowered than ever before, traditional advertising methods have lost their edge. Instead, consumers now look for educational content that informs them about products/services while also entertaining them.

To succeed in this digital age, companies must shift their focus from selling to storytelling. By creating compelling content that resonates with their target audience, brands can establish themselves as thought leaders within their industry and build long-lasting relationships with customers.