What is Content strategy?

Content strategy - a plan of action that helps to achieve business goals through content creation and distribution. This includes defining the target audience, finding relevant topics, selecting appropriate channels for publishing, and analyzing results.

At its core, content strategy involves understanding the needs and interests of your audience and then creating high-quality content that resonates with them. It's not just about pumping out as much content as possible - it's about quality over quantity.

Successful content strategies are built on a deep understanding of the target audience, including their pain points and what motivates them. The ultimate goal is to create engaging content that provides value to readers while also supporting broader business objectives such as increased brand awareness or lead generation.