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Increase Revenue: By improving the conversion rate on your site, you can generate more revenue from existing traffic without having to spend money on additional advertising or marketing efforts.
Better User Experience: When you optimize your site for conversions, you're also improving the overall user experience. Visitors are more likely to return if they had a positive experience with your site and found it easy to navigate.

What is Conversion optimization?

Conversion optimization - the process of improving the percentage of website visitors who take a desired action. This can be achieved by making changes to different elements on a web page, such as headlines, images, or call-to-action buttons.

The goal of conversion optimization is to increase the likelihood that a visitor will convert into a customer or take another desired action on your website. By analyzing and testing different elements on your site, you can identify areas for improvement and make data-driven decisions about how to optimize your site for conversions.

Conversion optimization is an ongoing process that requires continuous testing and refinement in order to achieve optimal results. It's important to have a clear understanding of your target audience and their behavior in order to effectively optimize your site for conversions.