What is Conversion rate?

Conversion rate is a digital marketing term that refers to the percentage of website visitors who complete a desired action, such as making a purchase, subscribing to a newsletter or filling out a contact form. It is an important metric for businesses because it measures how effective their website is at turning visitors into customers. A high conversion rate means that more people are taking the desired action on the website, which translates into increased sales and revenue.

In order to calculate the conversion rate, you need to divide the number of conversions by the total number of website visitors and then multiply by 100. For example, if your website had 1000 visitors in one month and 50 of them made a purchase, your conversion rate would be 5%.