What is Cost per action (CPA)?

Cost per action (CPA) refers to a type of online advertising model where advertisers pay for specific actions taken by the audience. These actions can include filling out a form, downloading an app, or making a purchase. Unlike other models such as pay-per-click or impression-based ads where you pay for clicks and views respectively, with CPA, you only pay when someone completes the desired action.

In this article, we will discuss how CPA works and why it is beneficial for businesses looking to advertise online.

So let's dive into the world of Cost per action (CPA) and explore what it has to offer!