What is Cost per click (CPC)?

Cost per click (CPC) - a commonly used term in digital advertising that refers to the amount of money an advertiser pays each time someone clicks on their advertisement. The cost of these clicks can vary depending on factors such as competition, keywords, and placement.

In today's digital age, CPC has become increasingly popular in recent years due to its effectiveness in driving relevant traffic to a website. By using this metric, advertisers can track the performance of their ads and determine the ROI of their marketing campaigns.

Demystifying CPC involves understanding how it works and what factors influence its cost. Unlocking the secrets to a successful CPC campaign requires careful planning and execution that takes into account keyword research, ad placement, targeting options, and budget management. With the right approach, businesses can achieve their advertising goals at a reasonable cost.