What is Custom audience?

Custom audience - a term used in marketing to describe a group of people who have already interacted with your brand or business in some way. This could include customers, website visitors, or social media followers. By creating custom audiences, businesses can target these individuals with personalized advertising campaigns aimed at driving further engagement and conversions.

Using custom audiences allows for more effective targeting compared to traditional broad-based advertising. Instead of reaching out to a large group of people who may not be interested in your products or services, you can focus on those who have already shown interest and are more likely to convert. This results in a higher return on investment (ROI) for businesses as they are only spending money on advertising that is likely to result in sales.

To create a custom audience, businesses need to utilize customer data from their website, social media platforms, or other sources. This information is then used to create targeted ad campaigns that reach the right people at the right time.