What is Customer retention?

Customer retention refers to the ability of a company or business to keep its existing customers and encourage them to continue buying their products or services. It's an essential component of any successful marketing strategy, as it costs less to retain a customer than it does to acquire a new one.

Retaining customers involves building relationships with them by providing excellent customer service, personalized experiences, and addressing their needs and concerns. By doing this, companies can create loyal customers who will not only continue purchasing their products but also recommend the business to others.

To achieve effective customer retention, businesses need to have a deep understanding of their target audience's needs and preferences. This information helps companies tailor their products or services accordingly, ensuring that customers remain satisfied over time.