What is Data Layer?
Data Layer - a term that has gained popularity in the digital world. It refers to the data structure used by web technologies to store information about user actions and website interactions. The Data Layer acts as a bridge between different marketing tools, allowing them to communicate with each other seamlessly.
To use the Data Layer effectively, it's important to have a clear understanding of how it works and how you can leverage its power. Here are three key things you need to know: