What is Data Layer?

Data Layer - a term that has gained popularity in the digital world. It refers to the data structure used by web technologies to store information about user actions and website interactions. The Data Layer acts as a bridge between different marketing tools, allowing them to communicate with each other seamlessly.

The Data Layer is essentially a javascript object that contains all relevant information about what users are doing on your website or app. This includes everything from page views and button clicks, to form submissions and product purchases. By collecting this data, you can gain valuable insights into how users interact with your site, which can help you optimize your marketing campaigns and improve user experience.

To use the Data Layer effectively, it's important to have a clear understanding of how it works and how you can leverage its power. Here are three key things you need to know: