What is Data Management Platform?

Data Management Platform - a software system that allows businesses to collect, organize, and analyze large sets of data from various sources. It provides a centralized platform for managing customer data and audience insights in real-time.

Data Management Platforms are essential tools for modern marketers who need to make informed decisions based on accurate data. They provide valuable insights into customer behavior, preferences, and interests which can be used to create more effective marketing campaigns.

With the increasing amount of data generated by digital channels such as websites, mobile apps, social media platforms, and online advertising campaigns; it's becoming increasingly important for companies to have a Data Management Platform in place.