What is Dayparting?

Dayparting- the practice of dividing broadcast programming into different time segments based on audience demographics. This technique allows advertisers to target their message to specific audiences during certain times of the day or week.

Dayparting has been used in advertising for decades, but it has become increasingly popular in recent years with the rise of digital marketing. With the ability to track user behavior and preferences online, marketers can now use dayparting techniques to deliver targeted ads to specific audiences at different times of the day.

This technique is especially effective for businesses that have products or services that appeal to certain demographics at specific times. For example, a fast food chain may want to advertise breakfast items during morning hours when people are most likely to be hungry and looking for a quick meal.