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What is Demand Generation?

Demand Generation - a marketing term that refers to the creation of interest and demand for a product or service. It involves strategies that are designed to increase awareness and attract potential customers, ultimately leading to increased revenue.

One of the primary goals of demand generation is to generate leads, which can be nurtured into becoming paying customers. This process typically involves creating content that resonates with target audiences, such as blog posts, social media updates, and email newsletters.

Another key component of demand generation is lead scoring, which allows businesses to prioritize their sales efforts based on how likely a lead is to convert. This helps ensure that resources are allocated efficiently and effectively.