What is Demographics?

Demographics refer to the statistical data of a population, such as age, gender, income, ethnicity, education level and more. This information can be used to gain insight into consumer behavior and preferences. It helps businesses tailor their marketing efforts towards specific target audiences.

The study of demographics has become increasingly important in today's world as companies strive to better understand their customers. By analyzing demographic data, companies can create products and services that meet the needs and preferences of their target market.

Demographic information also helps governments make informed decisions about policies related to healthcare, education and social welfare.