What is Digital Marketing Funnel?
Digital Marketing Funnel - this term refers to the process of turning potential customers into loyal clients through a series of stages. It is a systematic approach for digital marketers to guide people towards purchasing their products or services.
The Digital Marketing Funnel involves several stages such as awareness, consideration, and conversion. Firstly, businesses create awareness among their target audience about their product or service. Secondly, they draw the attention of interested parties and help them weigh up the benefits of buying from them rather than a competitor. Finally, they convince potential customers that they are the best option and turn them into buyers.
The purpose of the Digital Marketing Funnel is to increase sales by guiding potential customers along each stage until they make a purchase. By understanding consumer behavior at each stage, businesses can tailor their marketing techniques to convert those consumers into buyers.