What is Direct Traffic?

Direct Traffic refers to website visitors who arrive on your site by typing the URL directly into their browser, rather than clicking a link from another site or search engine results page. It is an important metric for understanding the behavior of your audience and can provide valuable insights into how they are finding and using your site.

While some direct traffic may come from users who have bookmarked your site or typed in the URL manually, it can also include traffic from sources such as email campaigns, mobile apps, and social media platforms that do not pass referral data.

To accurately track direct traffic, it's essential to have a solid analytics system set up that can distinguish between this type of traffic and other sources such as organic search or paid advertising.