What is Display Advertising?
Display Advertising - a type of online advertising that uses images, text, video or audio to grab the attention of users and promote brands or products. By displaying ads on websites, social media platforms, mobile apps, and other digital channels where potential customers may be browsing or engaging with content.
This form of advertisement can be targeted by demographics such as age, gender, location or interests. The aim is to engage with consumers in a more dynamic way than traditional advertising methods through visually appealing graphics and compelling calls-to-action.
The main goal is for brands to make an impact on their target audience and increase brand awareness via multiple channels. Whether it’s increasing website traffic through paid search campaigns or boosting conversions through targeted ads on social networks – the possibilities are endless with Display Advertising.