What is Display Banner?

Display Banner - A term used in web technologies to describe a graphical advertisement displayed on a website. These ads are typically rectangular and come in various sizes, ranging from small buttons to large banners that span the width of the page. The purpose of these banners is to attract visitors to click through to the advertiser's website.

Display banners have been around for several years and have become increasingly popular due to their ability to target specific audiences based on demographics, behavior, and interests. Advertisers can create multiple versions of their banner ad with different messaging or images and test which ones perform best with their target audience. This makes display advertising a cost-effective way for businesses to reach potential customers online.

Despite its effectiveness, display banner advertising has faced some challenges in recent years due to ad-blocking software that prevents users from seeing these ads altogether. However, advertisers continue to use this form of advertising as it remains an essential part of many marketing campaigns.