What is Display URL?
Display URL – A part of an online advertisement that appears as the website address displayed in green color below the ad text. The Display URL serves as a clickable link for users to visit the advertiser's website.
The Display URL plays a crucial role in any online advertising campaign, as it acts as an indicator of trustworthiness and relevance. When users see a relevant Display URL, they are more likely to click on it and land on the advertiser's page.
In addition to being a clickable link, the Display URL can also help advertisers differentiate themselves from their competitors by displaying their brand name or specific product offerings.