What is Domain Authority?

Domain Authority - a metric that predicts how well a website will rank on search engine result pages. It takes into account various factors such as the quality of content, backlinks, and social media presence. The higher the Domain Authority score, the more likely it is for a website to rank higher in search results.

Developed by Moz, this metric is widely used by digital marketers and SEO professionals to assess the overall performance of their websites. However, it's important to note that Domain Authority isn't an official ranking factor used by Google or other search engines.

In order to improve your website's Domain Authority score, you need to focus on creating high-quality content that attracts natural backlinks from reputable sources. Additionally, having an active presence on social media platforms can also help boost your score.