What is Doorway Page?
Doorway page - also known as gateway or entry pages, are web pages specifically designed to rank highly in search engines but offer little or no value to visitors. These pages aim to redirect users to the main website by tricking the search engine algorithms into thinking that they contain relevant content.
This deceptive technique has been widely criticized and even banned by Google's guidelines. In fact, doorway pages are considered a black hat SEO practice and can lead to penalties, removal from search results or even deindexation.
The goal of doorway pages is not only to improve the ranking of the main website but also manipulate traffic and increase ad revenue. However, this strategy is not only ineffective in the long run but can also damage the reputation and credibility of a business.