What is Drip Campaign?
Drip Campaign refers to a marketing technique that involves sending multiple promotional messages or emails to prospects over time. The term 'drip' implies that these messages are sent gradually, with each message building on the previous one.
A drip campaign can be used for a variety of purposes, including lead generation, customer retention, and brand awareness. The objective is to keep your audience engaged by providing them with valuable content at regular intervals.
The key benefit of a drip campaign is its ability to nurture leads without overwhelming them with too much information at once. By delivering small doses of content over an extended period, you can build trust and establish yourself as an authority in your industry.