What is Dwell Time?
Dwell Time - the amount of time that a person spends on a webpage before returning to the search engine results page (SERP). This metric is important for search engines as it indicates the relevancy and quality of the content on the webpage to the user's search query. A high dwell time suggests that users are finding value in the content, while a low dwell time may indicate that they did not find what they were looking for.
Search engines use dwell time as one of many factors to determine a webpage's ranking in organic search results. While it is not the only factor, it can have a significant impact on SEO efforts. By creating engaging and relevant content, website owners can increase their dwell time and improve their search engine rankings.
In addition to its importance for SEO, understanding dwell time can also help website owners improve user experience. By analyzing how long users spend on different pages and which pages have high bounce rates (when users leave after viewing only one page), website owners can identify areas for improvement and optimize their site's navigation and content accordingly.