What is Earnings Per Click (EPC)?

Earnings Per Click (EPC) - a metric used in affiliate marketing to measure the average earnings generated by each click on an affiliate link. It is calculated by dividing the total earnings generated by clicks with the total number of clicks received.

A high EPC indicates that an affiliate program is profitable and can generate significant income for affiliates. However, it's important to note that EPC can vary depending on factors such as the type of product or service being promoted, the quality of traffic sent to the website, and the commission structure offered by the merchant.

If you're looking to maximize your earnings as an affiliate marketer, understanding and optimizing your EPC should be a top priority.