What is Email Marketing?

Email Marketing is a form of digital marketing that involves sending promotional messages or advertisements to potential or current customers via email. This method allows businesses to communicate with their target audience in a personalized and direct way.

Email marketing has become an essential tool for many businesses because it offers a cost-effective way to reach out to customers. By creating targeted email campaigns, companies can connect with their audience and build relationships that lead to increased engagement and sales.

However, it's important to note that effective email marketing requires more than just sending mass emails. Successful campaigns require careful planning, compelling content, and strategic targeting that speaks directly to the needs of your audience.