What is Exact Match Domain (EMD)?

Exact Match Domain (EMD) refers to a domain name that exactly matches a search query entered by the user on a search engine. This was a popular strategy in the past, where businesses would create websites with domain names that contained their targeted keywords, with the goal of ranking higher on search results pages.

However, Google's algorithm has evolved over time and now places less emphasis on exact match domains, as it prioritizes high-quality content and user experience. While EMDs can still have an impact on SEO, it should no longer be relied upon as the sole factor for improving search rankings.

In order to fully understand how EMDs affect SEO today, it's important to examine its history and evolution.