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What is Exit Page?

Exit Page - a term used in web analytics to describe the last page a user visits before leaving a website. It is an important metric for website owners as it helps them understand which pages on their site are causing users to leave and at what stage of their visit.

The exit page can provide insights into issues with the site's design, navigation, or content that may be driving users away. By identifying these problem areas, website owners can make improvements to increase engagement and reduce bounce rates.

In addition to helping improve the user experience, tracking exit pages can also provide valuable information about the effectiveness of marketing campaigns. By analyzing which pages users are leaving from after clicking on a particular ad or link, website owners can determine if their messaging is resonating with visitors and adjust accordingly.