What is Exit Rate?

Exit Rate is a metric that measures the percentage of visitors who leave a website from a specific page. It's important to understand that Exit Rate is different from Bounce Rate, which measures the percentage of visitors who leave a website after viewing only one page.

The Exit Rate provides insight into how well your website is performing, as it shows which pages are causing visitors to leave your site. By analyzing this data, you can identify areas for improvement and make changes to increase engagement and reduce bounce rates.

To calculate Exit Rate, divide the number of exits from a page by the total number of visits to that page. A high Exit Rate may indicate issues with the design or content on that page, while a low Exit Rate indicates that visitors are finding value in your content and staying on your site longer.