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Better user experience: By linking out to authoritative sources, you provide additional value and resources for users who want more information about a particular topic.
Increased credibility: When you link out to trustworthy sources and high-authority websites, it signals that you have done thorough research on the topic and adds credibility to your own content.
Better SEO: Including relevant, high-quality external links can improve your website's SEO by showing search engines that you are providing valuable resources for users instead of just promoting yourself. This can help boost your rankings in search results pages.

What is External Link?

External Link- a hyperlink that points at any domain other than the domain the link exists on. In simple terms, it's a clickable text or image which directs you to another website. You can identify an external link by checking if it leads to a different domain name.

An external link is essential in improving your website's search engine optimization (SEO) as it helps search engines understand the relevance and authority of your content. It also allows users to access more information related to the topic they are interested in.

However, using too many external links on your website can harm your SEO ranking as it may signal to search engines that you are not providing enough valuable content for your readers. Therefore, it is important to use external links wisely and only when necessary.